Media Kit
Rifle Configurator readers come to plan a build and pick the exact products to buy. Here is the audience, the momentum, and how to get your brand in front of them.
Data as of August 4, 2026. Traffic and sales figures update hourly; library totals reflect the current published site.
The Platform at a Glance
A 28-second reel of the audience, builder engagement, and partner value behind Rifle Configurator, rendered from current site stats.
Audience Reach
Traffic and sales data updated hourly.
Momentum
12x IN 6 MONTHSMonthly readers, per Google Analytics. From 22,991 to 274,021 in 6 months.
AI Influence
Our guides and catalog data are actively cited by AI assistants when users research firearms, optics, and rifle builds. Products in our catalog appear in AI-generated recommendations.
Source: Bing Webmaster Tools AI Performance data. Monthly rate based on latest 7-day trend.
260K+ monthly readers are planning their next build. Get your products in front of them.
Content Library
Audience Profile
Demographics
- → Majority United States based
- → Rifle, handgun, PCC, shotgun, and accessory buyers
- → Bolt-action and long-range precision shooters
- → Competition shooters and hobbyists
- → Beginner to advanced experience levels
Intent
- → High purchase intent from buying guides
- → Component comparison and compatibility research
- → Product-launch and availability discovery
- → Build planning before readers visit retailers
Partnership Opportunities
Product Reviews
Hands-on or spec-backed editorial that explains what works, what does not, and which buyer or build the product actually fits.
Guide Integration
Featured in buying guides where readers compare products, check fitment, and choose what to buy next.
Catalog & Builder Placement
Permanent catalog presence with specifications, compatibility details, retailer links, and discovery inside build-planning flows.
Launch Coverage
Clearly disclosed sponsored or editorial coverage for new products, category launches, and technical stories with concrete buyer context.
Brands We Cover
Our catalog includes products from leading manufacturers in the firearms industry:
Interested in being featured? Contact us below.
Editorial Standards
- →Honest reviews - We mention known issues and limitations. No glossing over problems.
- →No pay-for-play - Review samples don't guarantee positive coverage.
- →Full disclosure - Affiliate relationships and sponsored content are clearly marked.
- →FTC compliant - All partnerships follow FTC endorsement guidelines.
See our full about page and affiliate disclosure.
Contact Us
Get your brand in front of 260K+ monthly readers. Send us an email with:
- Product/brand you'd like us to review or feature
- Timeline (if any) for reviews or launches
- Shipping details for review samples
- Any specific content format preferences
admin@rifleconfigurator.com