Media Kit
Rifle Configurator readers come to plan a build and pick the exact products to buy. Here is the audience, the momentum, and how to get your brand in front of them.
Data as of August 19, 2026. Traffic and sales figures update hourly; library totals reflect the current published site.
The Platform at a Glance
A 28-second reel of the audience, builder engagement, and partner value behind Rifle Configurator, rendered from current site stats.
Audience Reach
Visitors and pageviews: Vercel Web Analytics (first-party, trailing 30 days; visitors are daily uniques). Session length, engagement, and geography: Google Analytics. Updated hourly.
Momentum
13x IN 6 MONTHSMonthly visitors, per Vercel Web Analytics. From 20,269 to 264,347 in 6 months.
AI Influence
Our guides and catalog data are actively surfaced by AI answers when users research firearms, optics, and rifle builds. Products in our catalog appear in AI-generated recommendations, and readers arrive here straight from those answers.
Google figures: Search Console “Performance on Search Generative AI Features” export, Jul 19 - Aug 13, 2026 (87% US, 72% mobile). Google reports impressions only for this surface, not clicks; the page list caps at 1,000 rows. Bing citations: Webmaster Tools AI Performance export, May 17 - Aug 14, 2026 (580 pages cited, +25% month over month); monthly rate from the latest 7-day trend. Referral traffic: Google Analytics, trailing 30 days.
320K+ monthly visitors are planning their next build. Get your products in front of them.
Content Library
Audience Profile
Demographics
- → Majority United States based
- → Rifle, handgun, PCC, shotgun, and accessory buyers
- → Bolt-action and long-range precision shooters
- → Competition shooters and hobbyists
- → Beginner to advanced experience levels
Intent
- → High purchase intent from buying guides
- → Component comparison and compatibility research
- → Product-launch and availability discovery
- → Build planning before readers visit retailers
Partnership Opportunities
Product Reviews
Hands-on or spec-backed editorial that explains what works, what does not, and which buyer or build the product actually fits.
Guide Integration
Featured in buying guides where readers compare products, check fitment, and choose what to buy next.
Catalog & Builder Placement
Permanent catalog presence with specifications, compatibility details, retailer links, and discovery inside build-planning flows.
Launch Coverage
Clearly disclosed sponsored or editorial coverage for new products, category launches, and technical stories with concrete buyer context.
Newsletter Feature
A dedicated slot in the weekly email to opted-in subscribers who asked for build advice and product news, with the offer or launch stated up front.
Brands We Cover
Our catalog carries products from 3,447 entries across the firearms industry. The most-covered brands right now:
Interested in being featured? Contact us below.
Editorial Standards
- →Honest reviews - We mention known issues and limitations. No glossing over problems.
- →No pay-for-play - Review samples don't guarantee positive coverage.
- →Full disclosure - Affiliate relationships and sponsored content are clearly marked.
- →FTC compliant - All partnerships follow FTC endorsement guidelines.
See our full about page and affiliate disclosure.
Contact Us
Get your brand in front of 320K+ monthly visitors. Send us an email with:
- Product/brand you'd like us to review or feature
- Timeline (if any) for reviews or launches
- Shipping details for review samples
- Any specific content format preferences
admin@rifleconfigurator.com