Federal
Federal's budget 10mm training load. At 1,030 fps the AE10A is a textbook FBI-Lite loading, suitable for new shooter practice and trigger-time drills but underpressuring your slide compared to full-power carry ammo.
Federal American Eagle 10mm 180gr is the load most new 10mm shooters end up buying without realizing what they're holding. At 1,030 fps and 424 ft-lbs of energy, it's downloaded roughly 250 fps below the original Norma 10mm specification (180gr at ~1,300 fps). Federal does not market this as "10mm Lite," but ballistically that's exactly what it is: an FBI-Lite loading using the modern "American Eagle" branding rather than the obvious lower-pressure designation.
For new shooters working through their first 1,000 rounds in a 10mm pistol, that's not necessarily bad. The lighter recoil reduces flinch development, and the ammunition cycles reliably in all 10mm platforms. It's also the cheapest training-grade 10mm in the Federal lineup, packaged in 50-round boxes that are widely available.
The buyer-confusion problem is real, though: practicing exclusively with AE10A and then carrying Federal HST 200gr at 1,130 fps gives you a 100 fps velocity gap, ~143 ft-lbs energy gap, and a noticeably different recoil impulse between training and carry. Cycle some HST through the gun at least quarterly to keep your sight tracking and trigger reset calibrated to your actual carry load. Use AE10A for high-volume drills and skill maintenance, not as your sole training round.
Add the Federal American Eagle 10mm 180gr FMJ to your build and see how it enhances your platform.