Best direct-to-consumer premium. Maven's B1.2 delivers Japanese ED glass and a wide field of view at roughly half the price of comparable alphas by selling factory-direct.

+18 more
The B1.2 is Maven's argument that the alpha price premium is mostly brand and distribution. It uses Japanese ED glass, wide-angle Schmidt-Pechan prisms, and a magnesium chassis to produce a bright, sharp, wide 347 ft image that trades blows with binoculars costing far more. Maven keeps the price at $1,150 by selling factory-direct rather than through a dealer markup. At 26.8 oz it is the heaviest 42 mm here, and it lacks the deep legacy-brand service network, but the glass and the field of view are the real story.
Add the B1.2 10x42 Binocular to your build and see how it enhances your platform.